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There are many aspects to consider before launching a website. They should be created after much thought and careful planning. All too often we see badly designed sites, that just have little or no visual appeal to site visitors.

A visitor does not become a customer if they are just a passer-by!

It really is very similar to shopping down Main Street or in the mall. Businesses have to display something in the shop window (home page) to attract people. Once shoppers are looking in the window, they have to see something (home page content) that makes them want to look inside. Once inside, shoppers have to find what they are looking for easily (easy navigation) or they will leave (go to another website).

There is not much time to achieve all that with a website home page, but it is possible. You should be able to count on 15-20 seconds of a site visitors attention, so what do you do?

The website should:

  • load the home page quickly.
  • grab the visitors attention.
  • demonstrate easy navigation.

Once inside, the website should:

  • continue to be easy to navigate.
  • continue to be interesting.
  • have the information that visitors want.

Some pitfalls to avoid:

Classic Insight - The missing piece of your puzzle.
  • Using personal ISP e-mail addresses for a business, lacks professionalism. It also sends the wrong message to potential clients. Why have your business look like a hobby by using a Hotmail, Gmail or Yahoo e-mail address. It is possible to have your own website domain with multiple e-mail accounts for well under $100 a year.
  • Avoid using flashing buttons and animated images. They just distract people from focusing on the real content matter on the page.
  • Do not use hit counters. They convey very little to visitors, as they can be coded to start at any number you choose.

Classic Insight will take all this and more into consideration when developing your website. Contact us today, to arrange for your website consultation.

Many people have asked us, How do I start a website? What do I need to do?

In fact, the most common factor when a business does not have a website, is the unknown. People do not know what to do, how to get started, or where to go for help. The second factor is cost - people think it has to cost thousands of dollars. If this sounds familiar, do not worry - help is at hand.

There is of course a lot more to website design than this, which we would be pleased to discuss with you. We suggest you do not purchase a domain name or hosting before speaking with us, so we can ensure you only purchase what you actually need. We use GoDaddy ourselves and have used iPower in the past. Our affiliate links are provided below:

GoDaddy iPower

Now of course, a website could cost you thousands of dollars, but that really depends on how much information you intend having and the complexity of the website. The average small business website can cost anywhere from $500 to $5,000. If its real simple with only a handful of pages, it may only cost $350 to $500.

Our honest advice is to contact us to discuss your ideas and project requirements. Only then will you have an idea of the estimated cost.

Shopping Carts:

If you are looking for a shopping cart, and especially one that offers the ability to sell digital goods online (ebooks, lecture recordings, your own music, etc.) you may want to try e-Junkie (perhaps a weird name, but it works.) Plans start at only $5 per month.

Email Marketing:

There are a number of email marketing possibilities - you only have to search the internet to find them. If you want a reliable and inexpensive way to get started, try using MailChimp. If you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free. No expiring trial, contract, or credit card required.


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